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He is the author and coauthor of sixteen books, including marketing management, marketing of nations and kotler on marketing. Principles of marketing senior high school book rex. Publisher information principles of marketing is adapted from a work produced and distributed under a creative commons license cc byncsa in 2010 by a publisher who has requested that they and the original author not receive attribution. Kotlerarmstrong is a comprehensive, classic principles text organized around an innovative customervalue framework.
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